Mercedes Mullins
MTN Dew Game Fuel is a promotional Mountain Dew drink that has been released in limited runs since 2007. The drink is often released to coincide with new video game releases, such as Halo 4, and has featured codes that can be redeemed for in-game rewards or other prizes. Game Fuel has been available in various flavours, including Citrus Cherry and Citrus Blackberry, and in different can sizes, including 12-ounce and 16-ounce resealable cans. While the drink has been discontinued and relaunched multiple times, it appears to have maintained its popularity, with fans expressing excitement over its return and searching for it in stores.
| Characteristics | Values |
|---|---|
| Flavors | Citrus Cherry, Citrus Blackberry, Mystic Punch |
| Can Size | 12-ounce, 16-ounce |
| Nutritional Information | Full calorie, full sugar |
| Availability | Limited time, discontinued in late 2019/early 2020, resumed in 2023 |
| Promotions | Tie-ins with Xbox, Diablo IV, Halo Infinite, Halo 4 |
| Prizes | Codes under caps and inside 12-pack boxes for redemption on MTNDEWGAMING.com |
| Retailers | Walmart, Target, Kroger |
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What You'll Learn
Limited availability in stores
The availability of MTN Dew Game Fuel in stores is limited, and it can be challenging to find the product on retail shelves. Game Fuel was originally introduced in 2005 as a promotional series partnered with Every10Minutes and DirecTV's Championship Gaming Series with Xbox 360. The promotion featured recurring releases of MTN Dew Game Fuel branded flavors that coincided with new video game releases, offering fans the opportunity to earn prizes and engage with promotional content.
Over the years, MTN Dew Game Fuel has made limited-time returns, often releasing new designs and flavors to promote specific video games. For example, in 2012, Game Fuel (Citrus Cherry) was released to promote Halo 4, and it included codes that could be redeemed for extra in-game experience. This particular release was also available for a limited time and was subsequently discontinued.
Similarly, in 2023, MTN Dew Game Fuel made a comeback with the OG legend Citrus Cherry and a new flavor, Citrus Blackberry. These flavors were tie-ins to Xbox, promoting Diablo IV and Halo Infinite, respectively. The promotion began on November 6, 2023, and lasted until the end of the year.
Due to the limited-time nature of these promotions, MTN Dew Game Fuel may not always be readily available in stores. Fans of the product often express their enthusiasm for its return but also their challenges in finding it on retail shelves. It is recommended to keep an eye out for announcements or updates from MTN Dew regarding promotions and availability to increase the chances of securing MTN Dew Game Fuel during its limited-time releases.
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Online availability on Amazon
Mountain Dew Game Fuel is available on Amazon.com in a 16 fl oz pack of 12 cans. The cans feature a tactile grip to prevent slippage and a re-closable lid designed for one-handed opening and closing. This product was developed in partnership with pros and elite amateurs to create an energy drink designed for gamers.
The product is charged with original Dew flavour and a boost of caffeine, which has been crafted to improve accuracy and alertness. It is also infused with vitamins B and C and has just 80 calories per can.
Reviews on Amazon.com are generally positive, with many customers commenting on the value for money and the taste. One customer review states that the drink is "pretty expensive in my area going for like $2.50 a can so this is a good value for me". Another review says that the drink has a "pretty good taste and not a load of Vitamin B's like other brands".
However, there are some negative reviews, with one customer commenting that the tab system is "kinda lame cause it sprays but if you have a paper towel and rinse the drink off your hand it's ok". Another customer was wary about buying drinks on Amazon but then realised it's the same as buying from a store as they are delivered there anyway.
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Flavours: Citrus Cherry, Citrus Blackberry, Mystic Punch
Mountain Dew Game Fuel is a series of promotional drinks that are released to coincide with new video game releases. The drinks are branded with the video game and sometimes come with codes that can be redeemed for prizes or in-game experiences.
The flavours of Mountain Dew Game Fuel include Citrus Cherry, Citrus Blackberry, and Mystic Punch. Citrus Cherry was released in 2012 to promote Halo 4 and again in 2023 to promote Halo Infinite. The drink was discontinued in 2019/2020 but was brought back in 2023 in 12-ounce cans. Citrus Blackberry was released alongside Citrus Cherry in 2023 as a new flavour. Mystic Punch was also released in 2023 to promote Diablo IV.
Citrus Cherry Mountain Dew Game Fuel was released in 2012 as a limited-time promotion for the video game Halo 4. The drink featured codes under the caps and inside 12-pack boxes that could be redeemed online for extra in-game experience in Halo 4. The promotion lasted until January 31st, 2013, after which the drink was discontinued.
Citrus Blackberry Mountain Dew Game Fuel was released in 2023 as a limited-time offering alongside the re-release of Citrus Cherry. This flavour is described as a "bold" new addition to the Mountain Dew lineup.
Mystic Punch Mountain Dew Game Fuel was released in 2023 as a tie-in to the video game Diablo IV. The drink was branded with the Diablo IV logo and featured codes that could be redeemed for prizes on MTNDEWGAMING.com.
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Xbox tie-ins
Mountain Dew Game Fuel has had several tie-ins with Xbox over the years. The original Game Fuel promotion was a series partner with Xbox 360 in 2005 and 2006. In 2007, it was rebranded as a drink lineup to promote newly released video games.
In August 2012, Mountain Dew UK released a Game Fuel variant to coincide with the upcoming Xbox 360 game Halo 4. The drink was a bright red-orange colour with a raspberry-citrus flavour. The packaging featured Halo 4 artwork and logos, as well as codes that could be redeemed online for a chance to win a visit to the game developer's headquarters.
In 2023, two new flavours were released as tie-ins to Xbox games: Mystic Punch to promote Diablo IV and Citrus Cherry to promote Halo Infinite. These flavours featured codes that could be redeemed for prizes on MTNDEWGAMING.com.
Mountain Dew Game Fuel has also been associated with other Xbox games such as World of Warcraft, Dead Rising 3, Forza 5, and Diablo IV: Vessel of Hatred. Additionally, there have been promotions where consumers could collect points from purchasing Game Fuel and redeem them for Xbox gift cards and other Xbox-related rewards.
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Discontinuation and resumption of promotions
The discontinuation and resumption of promotions for MTN Dew Game Fuel have been subject to much speculation and discussion on Reddit and other forums.
In 2013, Game Fuel (Citrus Cherry) was discontinued after a limited-time release to promote the video game Halo 4. The promotion allowed fans to enter codes found on Mountain Dew and Doritos packaging to unlock extra in-game experiences. Following this promotion, Doritos' packaging reverted to its standard branding.
The original Game Fuel promotion was rebranded in 2007, with recurring releases of promotional Mountain Dew flavours to coincide with new video game releases, offer prizes, and promotional materials. This continued until 2017 before resuming in 2023. In 2019, a new line of flavours under the Game Fuel name was introduced, previously known as Amp Game Fuel. These drinks came in 16-ounce resealable cans and contained vitamins to enhance gamer alertness and accuracy. However, these drinks were discontinued in 2023, leading to the resumption of the original Game Fuel promotion that year.
Citrus Cherry made a return in 2023, alongside a new flavour, Mystic Punch, marking the first time Citrus Cherry was available in 12-ounce cans since its discontinuation in 2019/2020. Both flavours were tie-ins with Xbox, promoting Diablo IV and Halo Infinite, respectively. The promotion ran from November 6, 2023, until the end of the year, with codes under caps and inside 12-pack boxes redeemable for prizes on MTNDEWGAMING.com.
Despite the excitement surrounding the return of Game Fuel in 2023, some fans expressed frustration in early 2024 about their inability to find the product in stores, leading to speculation about its availability.
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