Sylvie Willis
Winn-Dixie's Fuel Perks program allowed customers to earn money towards their gas purchases at Shell Gas Stations. For every $50 spent, customers saved $0.05 per gallon, and this could be used in conjunction with coupons. The program also offered bonus Fuel Perks, which could be earned by buying certain items or gift cards. However, in 2017, Winn-Dixie ended its Fuel Perks program and transitioned to the Plenti Program, which allowed customers to redeem reward points at Exxon/Mobile and other participating stores. While it is not explicitly stated whether diesel fuel was included in the Fuel Perks program, it is likely that the program applied to all fuel types, including diesel, as the program was focused on providing discounts on gas purchases.
| Characteristics | Values |
|---|---|
| Fuel Perks Program | Ended in March 2017 |
| Fuel Perks Rewards | Discounts on gas purchases at Shell stations |
| Fuel Perks Replacement | Plenti Program |
| Plenti Program Rewards | Redeem reward points at Exxon/Mobile |
| Plenti Points | 1 Plenti Point = 1 cent off |
| Maximum Fuel Perks Redemption | 20 gallons |
| Fuel Perks Expiry | End of the month after earning |
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What You'll Learn
Fuel perks ended in 2017
Winn-Dixie's Fuel Perks program, which allowed customers to earn discounts on gas purchases at Shell stations, ended in March 2017. The program offered customers a 5-cent discount for every $50 spent at the grocery store, with additional bonuses of 5, 10, or 20 cents on many items. Gas purchases were limited to 20 gallons, but customers could accumulate Fuel Perks to save more at the pump.
In 2017, Winn-Dixie's parent company, Southeast Grocers, decided not to renew the Fuel Perks program with Shell. Instead, they opted for the Plenti Program, which allowed customers to redeem reward points at Exxon/Mobile instead of Shell. The Plenti Program offered customers more flexibility and options, including the ability to earn points on purchases outside of Winn-Dixie.
The new Plenti Program had a different rewards structure, with customers earning 1 Plenti Point (equivalent to 1 cent off) for each gallon of gas purchased. Additionally, customers could earn 3 points for every $1 spent at select local restaurants, accelerating their point accumulation. The points under the Plenti Program also had a longer expiration date, with points valid for at least two years.
The end of the Fuel Perks program and the introduction of the Plenti Program caused some confusion and frustration among customers, as Winn-Dixie initially provided vague and generic responses to inquiries. However, the Plenti Program offered customers more opportunities to earn and redeem points, including at various partner companies such as AT&T, Macy's, Rite Aid, and more.
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Winn-Dixie introduced a new loyalty program
In 2017, Winn-Dixie ended its Fuel Perks loyalty program, which allowed customers to earn discounts on gas purchases at Shell stations. In its place, the company introduced the Plenti program, a coalition loyalty program developed by American Express. This new program offered customers more options, including the ability to redeem reward points at Exxon/Mobile gas stations and earn discounts at various retailers such as Macy's and Rite Aid drugstores.
Under the Plenti program, customers earned points on their purchases, which could then be redeemed for rewards. For every 100 points earned, customers received $1 off their groceries or 5 cents off per gallon of gas, up to 20 gallons. The program also included bonus points on select products, including gift cards, and the points had a longer expiration date of two years.
The introduction of the Plenti program was a strategic move by Winn-Dixie's parent company, Southeastern Grocers, to offer customers more flexibility and choices beyond just gasoline rewards. The company recognised that consumer interest in the Fuel Perks program had declined since its launch in 2009, partly due to changing gas prices.
However, in 2018, Winn-Dixie introduced yet another new loyalty program, the SE Grocers Rewards, which combined the best features of the Plenti program and its predecessor, FuelPerks. This latest program offered bonus points on hundreds of products, including some beer and alcohol purchases, and members could earn extra points on gift card purchases. The SE Grocers Rewards program also provided members with Instant Gold Status for Shell's Fuel Rewards program, allowing them to save 5 cents per gallon at Shell stations.
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Fuel perks only applied to Shell gas stations
As of March 2017, Winn-Dixie's Fuel Perks program no longer applies to Shell gas stations. The program allowed customers to earn money towards their gas at Shell Gas Stations. For every dollar spent at Winn-Dixie, customers would save $0.05 per gallon, and for every dollar spent on gift cards, they would save another $0.05 per gallon. Bonus FuelPerks products could also be purchased to earn an additional $0.03 to $0.50 per gallon, per item.
The Fuel Perks program was not renewed by Winn-Dixie's parent company, Southeast Grocers, and was replaced by the "Plenti Program", which allows customers to redeem reward points at Exxon/Mobile gas stations. Shell has its own reward program that customers can join.
The new SE Grocers Rewards program offers bonus points on hundreds of products in-store, including some beer and alcohol purchases. Members can earn extra points on gift card purchases, which can then be redeemed as cents off per gallon at participating Shell or other selected fuel stations, or money off groceries at Winn-Dixie and its sister stores. Members also get Instant Gold Status for Shell's Fuel Rewards program, saving them $0.05 per gallon at Shell with the card.
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Customers earned 5 cents per gallon for every $50 spent
Customers can benefit from Winn-Dixie's Fuel Perks program, which offers savings on gas purchases at select gas stations. The program rewards customers with a discount of 5 cents per gallon for every $50 spent at the grocery store. This incentive encourages customers to accumulate savings by spending in increments of $50, earning them bonus Fuel Perks.
The Fuel Perks program is straightforward to use. Customers can shop for their groceries as usual and keep track of their purchases. Once they reach the $50 threshold, they unlock the 5 cents per gallon discount. This discount can be redeemed at participating gas stations, including Shell, Exxon/Mobile, and select fuel stations partnered with Winn-Dixie.
It is important to note that Fuel Perks have expiration dates. They typically expire at the end of the month following the month they were earned. For example, Fuel Perks earned in June will expire on July 31. Customers can keep track of their Fuel Perks totals and expiration dates on their Winn-Dixie receipts. Additionally, customers can combine Fuel Perks with coupons to maximize their savings.
To take full advantage of the program, customers should be strategic. While purchasing items that offer Fuel Perks can be beneficial, it is essential to consider the overall value. Some Fuel Perks items may be more expensive than store brands or regular prices. Therefore, it is recommended to buy what you need and look for coupons to offset any increased costs. Additionally, keeping an eye out for promotions and special bonuses, such as double Fuel Perks or extra perks on gift card purchases, can further enhance your savings.
By understanding the mechanics of the Fuel Perks program and being mindful of their spending habits, customers can maximize their savings on gas purchases while enjoying the convenience of shopping at Winn-Dixie.
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Physical card needed to redeem fuel perks
To redeem fuel perks, a physical card is often required. For example, Winn-Dixie customers have reported that they need to have their physical Winn-Dixie card with them to redeem fuel perks. Using a phone number will not work for redeeming fuel perks in this case.
Similarly, Shell's Fuel Rewards® program allows members to redeem their rewards at participating Shell stations by using a Fuel Rewards® card, Alt ID, or a debit/credit card linked to Link & Save™. Exxon Mobil Rewards+ members can redeem their points through the app or by using a physical Exxon Mobil Rewards+ card. Kwik Trip fuel rewards can be redeemed by swiping a physical rewards card or entering an alternate ID at the pump before fuelling.
Some fuel rewards programs offer physical cards, while others provide digital cards or account access through mobile apps. For example, Speedy Rewards members can redeem their points through the app or at the register, and Shell Fuel Rewards members can redeem their discounts using the Shell App by linking their fuel rewards account to their Shell Pay and Save account.
It is important to note that some fuel rewards programs may have restrictions or limitations on when and where points can be redeemed, and these programs often require personal information to sign up and receive a card.
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