Ameer Randolph
Love's Travel Stops & Country Stores is a chain of truck stops that provides various amenities and services to truckers, including fuel. The company offers diesel fuel and has been known to provide diesel exhaust fluid (DEF). In addition, Love's acquired Trillium CNG, a provider of compressed natural gas (CNG), bringing the number of CNG facilities it operates to 65. While some customers have questioned the quality of diesel fuel at Love's, suggesting possible dilution or the use of biodiesel blends, others appreciate the company's rewards program and the accessibility and convenience of its locations. Love's diesel prices are considered high for non-professional drivers, but truckers with fuel cards can access discounts and other benefits.
| Characteristics | Values |
|---|---|
| Fuel type | Diesel, biodiesel blends, compressed natural gas (CNG), diesel exhaust fluid (DEF) |
| Accessibility | Widely accessible for large companies with fuel cards; smaller operators without fuel cards tend to avoid Love's due to higher prices |
| Discounts | Love's card offers cheaper fuel cash back credit, free showers, free truck overnight parking, and discounts on trucking-related items |
| Fuel quality | Some customers suspect fuel is watered down or cut with biodiesel, potentially affecting engine performance and mileage |
| Price | Considered expensive, especially for non-professional drivers; prices vary across locations |
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What You'll Learn
- Love's sells biodiesel blends, which may be up to 25% biodiesel
- Love's diesel prices are higher than competitors, but they have a rewards program
- Love's diesel is accessible to truckers with fuel cards, who get discounts
- Love's also offers compressed natural gas (CNG) at 65 public facilities
- Love's diesel is cut and dry, so unlikely to be watered down
Love's sells biodiesel blends, which may be up to 25% biodiesel
Love's is a truck stop that sells diesel fuel. While some customers have questioned the quality of the diesel sold at Love's, the company makes most of its money from selling fuel. Love's diesel prices are higher than other fuel stops, making it less attractive to non-professional drivers.
Love's uses private fuel brands with Wayne, Gilbarco, and FuelSmart fuel systems. They also acquired Trillium CNG, a provider of compressed natural gas (CNG), bringing the number of Love’s-operated public CNG facilities to 65.
Love's offers a rewards program with points that can be redeemed for discounts and other benefits. Truckers with fuel cards can also access additional perks such as cheaper fuel cash back credit, free showers, and free truck overnight parking. Love's also carries a range of "trucking-related" items that may be useful for long-haul drivers.
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Love's diesel prices are higher than competitors, but they have a rewards program
Love's Travel Stops & Country Stores is a chain that provides various services, including diesel fuel. While their diesel prices may be higher than those of their competitors, they offer a rewards program called "My Love Rewards" that allows customers to earn and spend points on fuel, store food and drinks, merchandise, and services at Speedco and Love's Truck Care.
The My Love Rewards program has different status levels, including Base, Gold, Platinum, and Diamond. Higher status levels result in more points earned per dollar spent. For example, Base, Gold, and Platinum statuses earn 1 point per dollar, while Diamond status earns 2 points per dollar. Points can be redeemed for free fountain drinks, coffee, or tea, with the option to bring your own container of up to 44 ounces. Additionally, fueling at least 50 gallons earns a free drink refill credit and a free shower credit.
Love's also offers fuel discounts to its customers. New qualified customers can save at least 20 cents per gallon, and the Love's Connect App offers 10 cents off every gallon of gas and up to 25 cents off every gallon of auto diesel. These discounts are available at Love's locations in 40 states, and customers can simply scan their barcode or enter their phone number at the pump or in-store to take advantage of the savings.
In addition to diesel fuel, Love's provides compressed natural gas (CNG) and diesel exhaust fluid (DEF). They acquired Trillium CNG, bringing the number of Love’s-operated public CNG facilities to 65. Love's strives to be more than just a truck stop, offering amenities such as dog parks and Amazon Lockers to enhance their brand of highway hospitality.
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Love's diesel is accessible to truckers with fuel cards, who get discounts
Love's Travel Stops & Country Stores is a chain that provides diesel fuel, diesel exhaust fluid (DEF), and compressed natural gas (CNG). CNG is available in-lane, and Love's operates 65 public CNG facilities.
Love's offers fuel cards that provide discounts on diesel fuel purchases, helping to reduce the overall cost per mile. The Love's fuel card has no cost or fees, and cardholders receive an additional discount of $0.16 per gallon on the cash price. There is also a summer bonus that adds a further $0.10 discount for 90 days.
The Love's fuel card application process is straightforward and accessible, allowing customers to sign their application with their smartphone using DOCUSIGN. Benefits of the Love's Billing Programs include an immediate discount of $0.05 off the cash price, with potential for up to $0.16 off, as well as additional negotiated discounts on a per-transaction basis.
Love's fuel cards also offer benefits beyond fuel discounts, such as emergency roadside assistance with waived mileage fees, and the ability to bill SpeedCo purchases to the card with discounts. Cardholders can also access cash advances of up to $100 daily with no fee when they fuel 50 gallons or more.
Additionally, Love's participates in the Open Roads program, which offers diesel discounts at thousands of locations nationwide, including Love's travel stops. The Open Roads program is free to join, and users receive an EFS card that provides access to commercial truck lanes where most locations accept the Open Roads diesel discount card.
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Love's also offers compressed natural gas (CNG) at 65 public facilities
Love's Travel Stops & Country Stores Inc. has expanded its alternative fuel offerings by acquiring Trillium CNG, a leading provider of compressed natural gas (CNG). This acquisition adds 37 new public-access CNG locations to the Love's network, bringing the total number of Love's-operated public CNG facilities to 65.
Love's strategic move into the CNG market is a response to the growing demand for cleaner and more financially stable fuelling alternatives. CNG is known for its stable pricing and cleaner-burning properties, making it attractive to fleets and motorists alike. With this acquisition, Love's existing customers will have the option to fill up with CNG at any of the Trillium locations, significantly enhancing their fuelling options.
Trillium CNG has an impressive track record in the industry, delivering more than 55 million gallons of CNG per year to thousands of natural gas vehicles (NGVs). Additionally, Trillium brings expertise in CNG fuelling facility design, construction, and maintenance, ensuring the reliability and accessibility of their CNG locations. This acquisition allows Love's to leverage Trillium's established network and expand its reach to new markets and customer segments.
Love's general manager of natural gas, Bill Cashmareck, highlighted the strategic placement of their CNG facilities along the I-40 corridor, spanning from West Memphis, Arkansas, to Williams, Arizona. This enables over-the-road drivers to conveniently access CNG and travel long distances with reliable fuelling options. With a fill rate of over 10 gallons per minute, CNG users can efficiently refuel their vehicles in 10 minutes or less, making it a time-saving choice as well.
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Love's diesel is cut and dry, so unlikely to be watered down
Love's Travel Stops & Country Stores is a fuel company that uses private fuel brands with Wayne, Gilbarco, and FuelSmart fuel systems. They acquired Trillium CNG, a provider of compressed natural gas (CNG), bringing the number of CNG facilities they operate to 65. Love's offers CNG, diesel fuel, and diesel exhaust fluid (DEF).
While some people have speculated that Love's might be cutting their diesel fuel with water, this is unlikely. Diesel fuel is relatively cut and dry, and Love's gets its fuel from the same regional distributors as other major fuel companies. Any issues with fuel quality are more likely to be caused by contamination or leaks in storage tanks, which is less of a concern for large companies like Love's that have newer facilities.
Love's has been observed to use biodiesel blends, with some locations using up to a 25% biodiesel blend. Biodiesel is added to the tanker separately, not from the refinery. It is unclear if a higher percentage of biodiesel affects mileage.
Love's fuel prices are generally higher than competitors, and they offer rewards programs and fuel cards to offset this. Truckers with fuel cards value the ease of accessibility, amenities, and parking at Love's locations.
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Frequently asked questions
Love's sells regular diesel and biodiesel blends.
Love's is one of the more expensive fuel stops, especially for non-professional drivers. TA/Petro, Pilot/FJ, and Flying J are often cheaper alternatives.
Love's has a rewards program that can make up for the higher fuel prices. They also offer discounts and benefits for truckers, such as cheaper fuel cashback credit, free showers, and free overnight truck parking.
Yes, Love's offers compressed natural gas (CNG) at 65 public CNG facilities.
Some people suspect that Love's may cut or water down their diesel fuel at certain locations, but this is unlikely for a large company. The percentage of biodiesel blends may vary across locations, which could potentially affect mileage.
