
There have been several claims that a keto pill called PureFit Keto was funded on Shark Tank. However, these are false, with the Better Business Bureau finding that images on the company's website were taken from a separate Shark Tank episode that did not mention the product. Similar products have also been falsely advertised as being endorsed by celebrities. No keto diet pill has ever been discussed on Shark Tank, and the show's website lists all the products that have appeared on the show, with keto diet pills not being one of them.
| Characteristics | Values |
|---|---|
| Keto product name | PureFit KETO, Keto Fit, Royal Keto Gummies |
| Keto product type | Diet pill, supplement, gummies |
| Shark Tank involvement | No keto product has ever been discussed on the show |
| False claims | Received standing ovation, investment from all panel members, endorsed by celebrities |
| Real endorsements | None |
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What You'll Learn

Shark Tank has not invested in keto fuel
There are many instances of products being marketed as if they had been successfully pitched on Shark Tank. For example, a product named “PureFit KETO” was marketed as if it had been endorsed by the show. On June 22, 2019, the Better Business Bureau investigated the company, finding that the images appearing on PureFit KETO's website were taken from a separate Shark Tank episode that did not mention the product.
Amazon, among others, includes the Shark Tank claim in its product listing. Claims of a Shark Tank-approved “keto pill” are just one of a series of iterations of a broader scam. Many people seek to sell supplements via dropshipping, where the person advertising and selling a given product never actually has physical possession of the product in question.
The Shark Tank website has a list of products that have appeared on the show, and keto diet pills are not one of them. Two judges from Shark Tank told USA TODAY that they are not affiliated with any keto product, nor have any judges backed it.
It is important to be cautious of false advertising and scams when considering purchasing products that claim to be endorsed by celebrities or Shark Tank.
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Mark Cuban did not invest in keto fuel
It is clear that Mark Cuban did not invest in keto fuel. This is just one of many scams that use false information to exploit unsuspecting consumers.
In 2019, several readers began inquiring about the existence of a "keto" pill that was allegedly funded through the popular NBC TV show "Shark Tank." "Keto" refers to a form of dieting that proponents claim forces the body to metabolize body fat in the absence of other carbohydrates like glucose. However, no keto diet pill has ever been discussed on the show "Shark Tank."
One notable example of this scam involves a product named ""PureFit KETO," which was marketed as if it had been successfully pitched on "Shark Tank." The Better Business Bureau investigated the company in June 2019 and found that the images on PureFit KETO's website were taken from a separate "Shark Tank" episode that did not mention their product. Despite this, Amazon and other retailers included the "Shark Tank" claim in their product listings.
Similar scams involve falsely claiming that celebrities endorse their products. For instance, marketers of a product named "Keto Fit" claimed the supplement was endorsed by model Chrissy Teigen, providing made-up quotes from her to sell the product. Teigen publicly repudiated the practice when it was brought to her attention in January 2019.
It is important to be cautious when encountering advertisements for products allegedly endorsed by "Shark Tank" or the Sharks. Many merchants use the names and images of the show and its judges to sell their products deceptively. The "Shark Tank" website provides a list of products that have appeared on the show, and keto diet pills are not among them. Mark Cuban, one of the judges, has specifically stated that he is not affiliated with any keto diet pill products.
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Keto diet pills are not endorsed by Shark Tank judges
Keto diet pills have not been endorsed by any of the judges on the popular TV show "Shark Tank".
In 2019, several readers began inquiring about the existence of a keto pill that was allegedly funded through the show. "Shark Tank" is a program in which affluent judges decide whether to invest their personal funds in various entrepreneurial ventures pitched to them. Keto, in this context, is a form of dieting that proponents claim forces the body to metabolize body fat in the absence of other carbs.
However, no keto diet pill has ever been discussed on the show. In fact, two judges from "Shark Tank", Mark Cuban and Lori Greiner, have stated that they are not affiliated with any such product. The "Shark Tank" website also has a list of products that have appeared on the show, and keto diet pills are not among them.
Despite this, some companies have falsely claimed that their products were endorsed by "Shark Tank". For example, a product named PureFit KETO was marketed as if it had been successfully pitched on the show. The Better Business Bureau investigated the company and found that the images on its website were taken from a separate "Shark Tank" episode that did not mention the product. Similarly, ads for a product called Royal Keto Gummies claimed that they had been invested in by the Sharks from Shark Tank. However, these ads were revealed to be scams.
It is important to be cautious when encountering products that claim to be endorsed by celebrities or TV shows like "Shark Tank". Many merchants use the names and images of the show and its judges to sell their products, even though they have no official affiliation.
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PureFit Keto falsely claimed Shark Tank investment
PureFit Keto was falsely marketed as a product that had been successfully pitched on Shark Tank. In June 2019, the Better Business Bureau investigated and found that the images on the company's website were taken from a different episode of Shark Tank that did not mention PureFit Keto. Despite this, Amazon and other retailers included the Shark Tank claim in their product listings.
This is a common scam, where sellers seek "passive income" from online marketing by selling supplements via dropshipping. This is a practice where the seller never actually has physical possession of the product. One method is to lie about celebrity endorsements, as evidenced in claims that PureFit Keto had been funded on Shark Tank. Similar products have also been falsely advertised as being endorsed by celebrities like Chrissy Teigen, Demi Lovato, and Jameela Jamil.
Mark Cuban, one of the judges on Shark Tank, has called these scams a "mole" that is hard to whack. He has advised people to report such scams to the Federal Trade Commission (FTC). It is important to be cautious of such scams and to verify the authenticity of any product claiming to have been endorsed by celebrities or featured on Shark Tank.
Other keto weight loss products that have been falsely advertised as being endorsed by Shark Tank include Royal Keto Gummies, Keto Fit, Keto Bodytone, and Keto BHB. Shark Tank is a popular TV show where affluent judges decide whether to invest their personal funds in various entrepreneurial ventures pitched to them on camera. Shark Tank has never endorsed a keto diet pill. However, scammers have used the show's name to falsely claim that the Sharks have invested in keto weight loss products.
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Keto diet pills are not approved by the FDA
Several keto diet pills have falsely claimed to have been featured on the popular TV show "Shark Tank". These include PureFit Keto, Keto Fit, and Royal Keto Gummies. However, no keto diet pill has ever been discussed on the show. These fake endorsements are part of a broader scam to sell supplements through dropshipping, where the seller never actually has physical possession of the product.
Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), the manufacturer is responsible for ensuring that its products are safe before they are marketed. However, manufacturers are not required to register their products with the FDA or obtain approval before producing or selling dietary supplements. This means that the FDA does not approve supplement pills prior to sale, as they do with prescription medication.
The FDA has identified several undeclared drugs and chemicals in weight loss products, including sibutramine, fenproporex, fluoxetine, bumetanide, furosemide, phenytoin, rimonabant, cetilistat, and phenolphthalein. Fenproporex, for example, is a stimulant not approved for marketing in the United States and could lead to serious adverse effects, including increased blood pressure, blurred vision, insomnia, and possible sudden death. Fluoxetine is the active ingredient in the prescription antidepressant Prozac, which carries a Boxed Warning due to its association with an increased risk of suicidal thoughts and actions in children, adolescents, and young adults.
In 2022, the FDA also warned that popular keto supplements were found to contain hidden traces of gluten, which could cause severe or life-threatening reactions in people with gluten intolerance, including upset stomach, diarrhea, fatigue, and skin reactions.
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Frequently asked questions
No, Shark Tank has not invested in Keto Fuel or any other keto diet pill.
Marketers of keto supplements have falsely claimed that their products were endorsed by Shark Tank. These claims are scams designed to exploit the unwary and sell supplements.
The Shark Tank website has a list of products that have appeared on the show. You can also watch out for false information in advertisements, such as logos of major publishers or claims of celebrity endorsements, and do your own research before purchasing any products.











































