Mercedes Mullins
Giant Eagle has made changes to its loyalty program, Fuelperks+, which offered customers 10 cents off per gallon of gas or 2% off a grocery order for every 50 points earned. The new program, myPerks, offers customers a $1 reward for every 50 perks earned, which can be redeemed for groceries or fuel. The new program also includes increased earning opportunities, more flexible perk redemption, and longer expiration dates. The changes to the loyalty program have sparked mixed reactions, with some customers preferring the old program as it offered better savings, especially for large purchases. However, others appreciate the simplicity and flexibility of the new myPerks program, which eliminates the need for mental math and provides more opportunities to earn perks.
| Characteristics | Values |
|---|---|
| Date of change | January 25, 2024 |
| Old program | fuelperks+ |
| New program | myPerks |
| Old program perks | 10 cents off per gallon of gas or 2% off a grocery order |
| New program perks | $1 reward for every 50 perks; 30 gallons of free gas or a grocery discount of up to 20% |
| Old program points | 50 points for 10 cents off per gallon of gas or 2% off a grocery order |
| New program points | 50 perks for a $1 reward |
| Old program expiration | 60 days |
| New program expiration | 90 days |
| Pro status | Earn 2,500 perks or make 25 trips to GetGo in a six-month period |
What You'll Learn
Giant Eagle's new myPerks program
The myPerks program also offers personalized benefits, resulting in free groceries and fuel. Customers can switch to a new multi-tiered program that will deliver groceries and impact gas savings in various ways. Shoppers can also get extra perks when purchasing Giant Eagle brand products, and there will be double and triple perk days where customers can earn more.
One of the key advantages of the myPerks program is that customers can earn perks even when they are redeeming them. In the fuelperks+ program, perks are not earned during redemption transactions. Additionally, myPerks customers have more time to redeem their perks, with at least 90 days to do so compared to the 60-day period in the traditional fuelperks+ program.
Customers who enroll in the myPerks program can also instantly upgrade to Pro status by earning 2,500 qualifying perks within a six-month earning period or making 25 qualifying trips to GetGo. myPerks Pro guests earn even more perks on groceries, retailer gift cards, and Giant Eagle Own Brand products.
The myPerks program was first introduced in Columbus and Canton, Ohio, in October 2020, and according to Giant Eagle, nearly 200,000 customers have used it, with 90% satisfaction.
Changing Fuel Filters: Easy DIY or Mechanic Job?
You may want to see also
How to earn Perks
Giant Eagle has two rewards programs: Fuelperks+ and myPerks. With the Fuelperks+ program, shoppers get 10 cents off per gallon of fuel for every $50 they spend. With myPerks, customers get a $1 reward for every 50 perks, and they can take money off their total bill whether it's gas or food.
Here's how to earn Perks with each program:
Fuelperks+
- Every $1 spent in a Giant Eagle, Market District, or GetGo store earns a perk.
- Each gallon of fuel, regardless of price, earns two perks.
- Filling a prescription earns five perks.
- Completing "perks challenges" that shoppers get through the Giant Eagle app or their email earns extra perks.
- Promotions for buying specific items (e.g. two specific sodas at GetGo) will get you extra perks.
MyPerks
- Every $1 spent in a Giant Eagle, Market District, or GetGo store earns a perk.
- Each gallon of fuel, regardless of price, earns two perks.
- Filling a prescription earns five perks.
- Completing "perks challenges" that shoppers get through the Giant Eagle app or their email earns extra perks.
- Promotions for buying specific items (e.g. two specific sodas at GetGo) will get you extra perks.
- MyPerks shoppers get double-perk days, which happen roughly once a month, and each shopper gets a different day.
MyPerks Pro
- MyPerks Pro shoppers earn 50% more perks. Every $1 spent is 1.5 perks, instead of one perk.
- A gallon of gas earns three perks, instead of two.
- Instead of a double-perk day, they get a triple perk day.
- Shoppers earn Pro status by either earning 2,500 perks or making 25 trips to GetGo in a six-month period.
Fuel Injector Maintenance: When to Change and Why It's Important
You may want to see also
myPerks Pro
Giant Eagle's myPerks Pro is a loyalty program that offers customers a range of benefits and savings. The program is designed to complement the company's existing fuelperks+ program, where shoppers earn 10 cents off per gallon of fuel for every $50 they spend. With myPerks Pro, customers can enjoy enhanced perks and greater flexibility in how they redeem their rewards.
One of the key advantages of myPerks Pro is the ability to earn perks faster. For every 50 perks earned, customers receive a $1 reward, which can be redeemed at any Giant Eagle, Market District, or GetGo location. Additionally, myPerks Pro members earn one perk per dollar spent on most items in-store at Giant Eagle and GetGo, two perks for each gallon of gas pumped at GetGo, and five perks for each prescription filled at the Giant Eagle Pharmacy.
The program also offers customers the opportunity to earn perks even when they are redeeming them. In the fuelperks+ program, perks are not earned during redemption transactions. However, with myPerks Pro, customers can continue to earn perks on purchases made during redemption transactions, maximizing their earning potential.
Another benefit of myPerks Pro is the extended redemption period. While the fuelperks+ program offers a 60-day redemption period, myPerks Pro customers have at least 90 days to redeem their perk rewards. This gives customers more time to accumulate and use their perks.
Overall, Giant Eagle's myPerks Pro program offers customers a range of benefits, including faster perk earnings, redemption flexibility, extended redemption periods, and enhanced earning opportunities with Pro status. The program is designed to provide a personalized shopping experience and give customers more choices in how they save.
Plastic Fuel Tanks: Worth the Switch?
You may want to see also
Giant Eagle's decision to tweak its loyalty program
Another reason for the tweak was to simplify the process of earning and redeeming perks. With myPerks, customers get a $1 reward for every 50 perks earned, which can be used towards their total bill, regardless of whether they are purchasing gas or groceries. This change made the program more accessible and user-friendly, especially for those who found the previous programs too complex.
Additionally, Giant Eagle wanted to give customers more opportunities to earn perks and maximize their savings. With the enhanced myPerks program, customers can earn perks faster by purchasing Giant Eagle brand products, prescriptions, or through partnerships with companies like Booking.com. The program also offers more ways to achieve Pro status, which provides even greater perks earnings.
Furthermore, the company may have been influenced by leadership changes and a desire to remain competitive in the market. In March 2023, Giant Eagle dismissed its former CEO, Laura Shapira Karet, and the company had also fallen behind Walmart in its home market of Pittsburgh. By revamping its loyalty program and cutting prices, Giant Eagle aimed to reduce costs for shoppers and provide more value.
Changing Fuel Filters: Nissan Sentra Maintenance Guide
You may want to see also
Fuelperks+ vs myPerks
Giant Eagle's myPerks is a new loyalty program that works in tandem with the company's existing fuelperks+ program. With myPerks, customers can redeem rewards or perks wherever they choose, with the flexibility of the program.
Under the fuelperks+ program, shoppers get 10 cents off per gallon of fuel for every $50 they spend. With myPerks, customers get a $1 reward for every 50 perks they earn, and they can take money off their total bill, whether it's for gas or groceries.
The new myPerks program also gives customers added benefits, such as longer expiration dates, double-perk days, and bonus perks on select items. Another significant change is that customers can earn perks while redeeming rewards.
While the math isn't easy or straightforward, in general, large purchases benefit more from fuelperks+, and smaller purchases are better suited for myPerks. For example, if a shopper spends $500 on groceries, they would save $20 with fuelperks+ when buying 20 gallons of gas. With myPerks, they would only save $10 on the same purchase.
On the other hand, if a shopper buys $50 worth of groceries, they would save $10 with fuelperks+, while myPerks shoppers would get $10 off as well. So, the break-even point is at $75 for myPerks Pro and $50 for myPerks.
Additionally, myPerks offers customers myPerks pricing, which gives members better prices on sale items. For instance, they may pay $2.29 for ground beef instead of $2.99 per pound or $7.99 per pound for salmon instead of $8.99.
In conclusion, the choice between Fuelperks+ and myPerks depends on individual spending habits and preferences. Those who make large purchases or buy in bulk may find Fuelperks+ more advantageous, while those who make smaller or more frequent purchases may prefer the flexibility and simplicity of myPerks.
Replacing Fuel Lines: Poulan Chainsaw Maintenance Guide
You may want to see also
Frequently asked questions
myPerks gives customers roughly 2% cashback and has fewer hoops to jump through. Fuelperks+ can save you more money if you’re willing to strategically shop and buy in bulk. With myPerks, customers get a $1 reward for every 50 perks, and they can take money off their total bill whether it’s gas or food.
Giant Eagle ended the fuelperks+ program on January 25, 2024.
Whether it's Fuelperks+, myPerks or myPerks Pro, perks are the main currency. Every $1 spent in a Giant Eagle, Market District or GetGo earns a perk. Each gallon of fuel, regardless of price, earns two perks. Filling a prescription earns five perks.
